We all know trust can make or break your business. Online or offline, doesn't matter. Trust is the lifeblood that keeps the lights on.
Symptoms of a low trust brand include:
- dry pipeline
- no engagement
- 0 network effects
Trust is an objective metric based off subjective experiences. So it's hard to "grab". I was curious if there was a way to model trust in a more scalable way.
Introducing, The Trust Timeline.
When we grow online, we're constantly turning random people into followers. We can't really predict who or how many we get. People that didn't know you existed today, can be your biggest fan tomorrow.
Your Trust Timeline is the average time it takes for an ideal audience member to go from mere "interest" to full on trust & fandom.
For me, it was taking about 2-3 months for connections to reach out or engage consistently from text posts.
Again, this is a model. I don't expect you to manually track your following lol.
Now, how do you actually build trust on an app like LinkedIn?
The simplest way is posting written content online. Engaging with others. "pRoViDiNg VaLuE!!!!".
Problem is, this approach has it's flaws.
It's slow. A good written post can take 30m -> 1hr or so to crank out.
It also takes a very skilled writer to grow a following from nothing to something quickly. For the rest of us, it can take months to years of daily grindset.
This is where video content can come in.
The great power of video content is its ability to shrink the trust timeline from months to weeks (or even days).
When people can see your face, hear your voice & feel your energy...they can't help but trust you.
No other medium gives your audience the full spectrum of personality, sensory overload & information quality that video content does.
Plus, once you get the hang of it, it takes farrrrr less time to get a video posted vs. a written post.
Remember: Video content is YOU, at SCALE.
The more of YOU is out in the world, the faster you'll grow.
I can attest to that 👇
It used to take 2 months for me to build that level of trust & get cold messages from a new audience member.
Now, every time I post a video, I get connections & DM's immediately from new followers.
The best part is, you don't need to be a video expert to get these results.
With the ease of cell phone video shooting & new AI editor tools, it's easier than ever to put out tons of high quality stuff without tons of $$$, time or energy.
You just need to approach the process like someone worth listening to.
My mini course Simple Social Videos helps you plan, shoot, edit & distribute your first pieces of video content to help you grow on social media & productize your wisdom at scale.
10 years of video content creation knowledge into a jargon free, easy to use product.
It's only 47$, too.
Get it here.