helping frustrated founders find content market fit.

• Substack
• YouTube

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Invisible founders: craft a "1 of 1" public presence that attracts customers & commands respect in just 90 days

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The Problem:

You know your industry better than anyone.You also know what you're building is revolutionary. It's disruptive, different & way better than the status quo.The big problem is nobody outside your circle knows who you are.And it's causing problems:You don't know how to communicate this unique edge to your market.
Your content sounds like everyone else.
Your LinkedIn feels like a waste of time even though it's "the best platform for B2B".
Prospects ignore you - you get more deals from referrals than inbound
You website & "offers" don't express your actual value.What if I told you all of this can change in 90 days?

What I Do:

I'll partner with you 1:1 for 90 days to find your content-market fit so you can start attracting the right customers to your business through social media.We work together once and fundamentally will change the entire direction of your public communications.What happens over 90 days:1. I audit your entire public presence2. We deep dive into what makes you a 1 of 1. Organize your stories, accomplishments, failures, unpopular beliefs & vision for the future. Category leadership starts with differentiation.3. We synthesize these pointers into a single, easy to follow transformational narrative for your audience to latch onto. A total expression of your unique value. which I call this your $100M Message.4. I create you a personalized video-first content strategy to help you reach "content-market fit". Content pillars, styles outbound playbook, profile optimization & weekly advisory calls to cut the learning curve by 90%.This leads to the good stuff..- Inbound deal flow
- Faster sales cycles
- A nurtured audience of targeted prospects
- Thousands of new eyes on your business every week
- True category leadership
- Interview & speaking invites
- Unbreakable confidence in what to say & why to say it
- Legacy

The Tiger Difference:

1. I've Actually Done It
I've worked with 50+ founders, hit 20M+ impressions & attracted multiple six figures of business through content on LI.2. Tastemaking
I don't just give you a playbook. I advise, give feedback nobody else will & review your content so you cut the learning curve by 90%.3. Deep Transformation, not dependency
My goal is to build you a narrative & strategy build structure & systems so good you don't need me after 90-180 days.4. Video Expertise
I've made video content for 10+ years, crafted 5+ documentaries. I have unique edge with the most important communication medium in 2020's.

I'm most valuable at these inflection points:

- You have a revolutionary or status quo disrupting vision for your company, but struggle to communicate it's value & highlight how it's different.- You run a $5M-20M business, but have no online presence, and want to leverage your expertise & personality to attract new customers.- You just went fractional & need to build up a unique public presence detached from your past companies.

The social proof section:

2 Ways to Work with Me:

Let's talk

I only take on 3 clients at a time (for real).If you're interested in working together go here for an intro call:

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On the call, we'll cover:1. What's working, what's broken, what you actually need
2. Whether I'm the right fit (if I'm not, I'll tell you and point you in the right direction)
3. What working together would look like

FAQ

Why not just hire a full-time Head of Content?You definitely should when the time is right. A full-time Head of Content at your stage costs $120k + equity + healthcare etc.. And that’s on the low end. They take months to vet, hire etc. I'm here to set the foundation & systems you need now. And then, when you're ready, you have everything you need to hire & get results fast.Is this only for LinkedIn & YT?No. I advertise that because that's where 90% of B2B buyers are.Content is a principles based game. Once you have your $100M Message & content-market fit, you can take it to any platform.Why not just hire agency?But as someone who ran an agency for 8 years - balancing tons of clients & productizing the offering doesn't leave much time or energy to create the permanent messaging transformation you'd get 1:1. But after working with someone like me - agencies are a GREAT option to help scale up & increase volume.Do you work with companies outside the US?Yes, but most of my clients are US or Canadian-based businesses.What industries do you work with?As long as you're B2B, anything. One thing I discovered doing this for 8+ years is that the content principles are the same across industries.I'm not ready to buy yet...but this is interesting.Thank you. Check out my Substack & follow me on LinkedIn in the meantime.

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