Here's how to become "niche famous" and start driving 30-50% more revenue with organic video (while spending 80% less time making content)
3 step framework, nothing held back.
Read this
First off - why video content?
It's the easiest way to:
1. Productize your expertise at scale
2. Build immense trust
3. Drive leads while you sleep
4. Entertain people
Video is an energy transfer. If people see you talking, you immediately become easier to buy from. Now, let's get to biz…
The 3 pieces to this framework are
1. Defining Yourself
2. Recording & Editing
3. Post Management & Marketing
- 1. DEFINE YOURSELF -
These sound dumb on the surface, but if you skip these, this whole thing will be a waste of time.
A. Write down your entire personal & brand story. Start at little baby preschool time.
End with your aspiration for the future of the brand.
Really visualize where you want to be 1, 3, 5, 10 years down the line. Why are you making videos? This will keep you grounded through the whole process.
B. Next, write out your brand identity: Colors, energy, themes, motifs, fonts, graphics, copy etc. This will help make your content unique and 100% "you".
Define what platforms you have the most "clout" on
& what platforms you’d love to branch out to.
C. Finally, write out the hard goals you need to hit to make this feel worth it.
$$$, hires, 2004 Pontiac GTO's - all fair game
To get 100 content ideas, I’d straight up jack the LogFitz method (he made a video on this check it out)
Write out 10 main topics you can talk about for hours.
Then, write out at least 10 subtopics underneath.
i.e.
main topic: Shooting Videos
sub topic: Lighting
Another strat: pull up Twitter/LinkedIn and find your most popular tweets. Your audience already showed interest; it's a safe bet a video talking about the same stuff would bang.
- 2. RECORDING -
Next, schedule 2 shoot dates at the beginning of every month. 1 day for long form, 1 day for shorts. Set aside ~3-5 hours each. OR, shoot the whole day and get content for 3 months. Your choice.
Silence all phones and distractions.
Shoot the content. Change your shirt every long form video. Change your shirt every 5-10 short videos (or go shirtless)
Keys: Be interesting. Focus HARD hook. Don’t worry about watch time.
If you like to script, script. If you prefer bullet points, do those.
Long Content formats:
- Exact frameworks to do xyz
- Story of how you did XYZ
- Solve a key problem your ideal person faces
- listicles
Don’t forget a strong CTA with each video.
Short formats:
- Tell a story
- Turn a tweet/post into a video
- Solve 1 problem/dispel 1 myth
End result of 6-10hrs shooting: 5-6 long form videos, 30-50 short form videos.
Aka 1 month's worth of content. This can be stretched depending on how much you shoot.
- 3. POSTING & MARKETING -
Key: Do not blindly copy “Hormozi” style captions.
Instead, apply the “Brand Identity” you wrote up above to differentiate yourself.
Focus on:
- well paced cuts
- every piece of visual language comes with an on-screen visual: text, picture, clip, graphic.
Give all the raw footage to your producer/editor.
Have them create a content calendar for the month, showing when & where each video will drop. Batch schedule all your YT content & create a killer default description with your links.
Post 1-2 long form videos a week. Post 1-2 short videos a day.
For LinkedIn, be sure to post the videos on mobile so you can link the CTA in-frame.
For TikTok, focus on the SEO so fill that description with keywords. Copy onto IG.
extra game:
For long form: post the hook directly to LinkedIn with a link to the video in a follow up tweet.
If you have an email list - send out every piece of long form video you make to them. Your warm audience members are more likely to engage with it.
Get an automation to DM your new followers your latest video.
Use Hyros to track conversions.
If you're just getting started with video content & looking to save time & not get bogged down in B.S., get Simple Social Videos.
22 hyper focused chapters on creating easy video content for socials media growth & conversions.
